Fanatics Cleaners

Every year at kickoff, fans debate which players will have the biggest impact on the season. Since Fanatics is the number one supplier of fan gear, our strategy was to use our jerseys to tell the story of the upcoming season. 

In our film The Fanatics Cleaners we follow along as the owners of a fictional dry cleaners banter about the upcoming NFL season using jerseys as their props. We hit all the major storyline that fans were excited for in the upcoming season, including rookie debuts and Super Bowl conquests. Our film ends with the reveal that the customer waiting for his jersey at the counter was none other than Damar Hamlin, getting ready to make his return to the field for the first time since his injury captured the world’s attention earlier in the year.

Fanatics :: Harry Barron, Creative Director

Fanatics :: Todd Bradley, Creative Director

Fanatics :: Adam Lock, VP Creative Director