#Pit4Busch

Busch Beer hijacked the most boring part of the Daytona 500 and made it the most exciting part for viewers at home. Our campaign #Pit4Busch gave fans a chance to win a new Ford Mustang, but the contest was only open during the 17 seconds our driver made a pit stop. So when the race stopped on the track, another started online. And with five pit stops throughout the race, we stole conversation all day.

Clio Spots | Silver | Social Media

Password: Pit4Busch

Busch Beer :: VaynerMedia :: Harry Barron, Creative Director

Group Creative Director: Adam Lock

Creative Director: Todd Bradley

Senior Copywriter: Chelsea Furlong

Senior Art Director: Maya Renz